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Voyage of the
Norwegian Prima

A series of 8 maps corresponding to the maiden voyage of the Norwegian Prima, a new cruise liner launching in 2022. Created for Norwegian Cruise Lines’ 2021 Walk for Wellness initiative, which encouraged workers in the pandemic-ravaged travel industry to get walking in the name of mental wellbeing. The maps and illustrated wallpaper were used as backgrounds within the Movespring app, which tracked the combined kilometers clocked up by the community as they headed towards their 100,000km goal.

Client: Norwegian Cruise Lines

All work © Mike Rossi / micrografik